Holiday Shopping Trend Report

November 2017 Retail Perceptions Report

The holiday shopping season is right around the corner, do you know what your customers are up to? In this Retail Perceptions report, Holiday Shopping Trend Report, we explore how shoppers plan to participate in Black Friday and Cyber Monday while getting the inside scoop on their overall holiday spending plans.

Read the full report to get insights on top takeaways:

  • A significant portion of holiday shopping is completed on Black Friday
  • Savings are prioritized over financial safety on Cyber Monday
  • Share of wallet is looking bright for overall holiday shopping

Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.


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