The Power of Persuasion – page

Online Product Reviews and the Influence on Sales

Nearly every week we’re introduced to new statistics about the growing power that men are asserting with household buying decisions. While there’s no denying this trend, it is clear that women will continue to hold – and hold tightly – onto the purse strings that manage the family spending. In fact, women are on track to control two-thirds of the consumer wealth in the U.S. over the next decade.

Staggering?  We thought so too. It is for these reasons that we chose to explore the ‘why’ behind the buy.  We started at the beginning of the shopping cycle and asked women about the effects that online product reviews have on their shopping behaviors. With 74% of women using social networking sites, we wanted to find out who women really trust and what exactly will persuade them to purchase.

Our March Retail Perceptions report on “The Power of Persuasion” is available for download. Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at kshort@interactionsmarketing.com.