The Rise of Webrooming
A Changing Consumer Landscape
Webrooming, Showrooming, or a little of both?
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…