The holiday shopping season is right around the corner, do you know what your customers are up to? In this Retail Perceptions report, Holiday Shopping Trend Report, we explore how shoppers plan to participate in Black Friday and Cyber Monday while getting the inside scoop on their overall holiday spending plans.
The latest Retail Perceptions report, From Location to Destination Grocery by is in, and one thing our research has found to be true is that in today’s day in age shoppers are looking for more than a location and now demand a destination grocery store.
Shoppers are ready to see an increase in the use of retail technology.
How can retailers leverage the shopping behaviors of their customers to keep them coming back after the holiday shopping rush?
If you think that augmented reality is a far-flung idea that will have little impact on the world of retail, think again. With investments in the technology expected to exceed $105 billion in the next 4 to 5 years*, retailers have every reason—and opportunity—to leverage this enhanced experience with shoppers.
The next generation is here–and ready to shop. Known as Generation Z (those born on and after 1995), this is the fastest growing generation in both the workplace and the market. It is larger than both Baby Boomers and Millennials, makes up 25% of the entire U.S. population, and already has over $44 billion in spending power.*
Security breaches in the past few years have exposed shopper data of all types—targeting nearly every industry. From retail and insurance to entertainment and government—no one is immune to security breaches and there seems to be no end in sight. According to our latest Retail Perceptions report, “Security Hacks and the Lasting Impact on Retailers,” 75% of shoppers have had their personal information exposed as a result of security breaches.
The next evolution of technology in retail has arrived and it’s shaping up to be a permanent part of our society, not just a passing trend.
As the holiday season approaches, retailers and shoppers are preparing for the busiest time of year. The new Retail Perceptions report from Interactions, “The Holiday Shopper: Trends to Expect this Season” found that 34 percent of shoppers surveyed plan to begin their holiday shopping before Halloween.
This issue of Retail Perceptions explores the shopping habits of men and women across the modern retail environment, from online to in-store. What are the key differences – and similarities – between genders in how customers tend to shop? How can retailers and CPGs leverage these consumer behaviors to optimize the shopping experience for their customers, male and female?
