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The Rise of Webrooming

A Changing Consumer Landscape

Webrooming, Showrooming, or a little of both?

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming—or researching in-store before buying online is still popular, webrooming—or researching online before buying in-store—is gaining in popularity.

Consumers are everywhere and that's exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

Our May Retail Perceptions report on "The Rise of Webrooming" is available for download. Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at

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