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Retail’s Reality: Shopping Behavior After Security Breaches
Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But what happens when their safeguards fail?
The Rise of Webrooming
A Changing Consumer Landscape
Webrooming, Showrooming, or a little of both?
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…