What Shoppers Want from Retail Technology

May 2017 Retail Perceptions Report

Shoppers are Ready for Retail Technology

According to our latest Retail Perceptions report, shoppers are ready to see an increase in the use of retail technology but have made it clear that store associate interaction can’t be replaced. What is important to shoppers is when and how technology is used during their retail journey. Read the full report for these features:

  • Shoppers are ready for technology
  • Targeted notifications motivate purchases
  • Balancing human interaction with technology
  • The future of retail technology

Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.


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