The Next Generation of Retail

July 2016 Retail Perceptions Report

The next generation is here–and ready to shop. Known as Generation Z (those born on and after 1995), this is the fastest growing generation in both the workplace and the market. It is larger than both Baby Boomers and Millennials, makes up 25% of the entire U.S. population, and already has over $44 billion in spending power.*

According to our latest Retail Perceptions report, their preferred method of communication with retailers is via text, yet only 19% say that retailers communicate with them via text notifications.

What else are you missing? Be sure to check out the latest Retail Perceptions study for more insights on just how powerful social media and technology are in shaping the shopping habits of Generation Z-and on what they expect from retailers.


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Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.

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