The next evolution of technology in retail has arrived and it’s shaping up to be a permanent part of our society, not just a passing trend. Everyday objects—from the watches we wear, to the appliances we use are becoming “smart” objects that are connected to the Internet and transmit data about our health, shopping behaviors and overall lifestyle. This web of connectivity, otherwise known as the Internet of Things (IoT), gives retailers a new way to delight shoppers by engaging them before they even enter the store and creating a seamless shopping experience once they’re there.
The latest Retail Perceptions report, The Technology Revolution: How the Internet of Things is Changing Retail, explores shoppers’ current and future habits in regards to enabling smart devices in their shopping experience. With 55% of shoppers already plugged in to IoT and 79% planning to purchase IoT products in the next two years, more and more will expect a seamless experience from retailers that embraces a “smart” lifestyle—beyond just the phone.
Make sure to read the “Opportunities” for retailers throughout the report, to find out ways in which you can leverage technology to bring shoppers into your stores and ultimately drive sales.
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Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.
Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.
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