Does Gender Influence Shopping Behavior?

July 2015 Retail Perceptions Report

This issue of Retail Perceptions explores the shopping habits of men and women across the modern retail environment, from online to in-store. What are the key differences – and similarities – between genders in how customers tend to shop? How can retailers and CPGs leverage these consumer behaviors to optimize the shopping experience for their customers, male and female?

Interaction’s original research shows that despite several similarities between the two, male and female shoppers tend to exhibit some distinct differences when it comes to shopping. More men claimed to read all product information and try competing brands before making a purchase, whereas more women shop for leisure and make impulse purchases. Additionally, at 46 percent almost half of women surveyed claim to purchase products marketed toward the opposite gender for their own use, compared to only 25 percent of men.

Check out the latest issue of Retail Perceptions to discover more differences, as well as similarities, between genders when it comes to retail shopping behaviors. For specific insights on how male and female preferences can be leveraged to enhance their shopping experience, the “Opportunities for Retailers and CPGs” section at the end of the report presents several methods to effectively engage men and women throughout the retail experience.

The report is now available for download.  Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Hudson Reynolds at



Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.

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