Social Media: Invest to Impress?

Through social media, retailers can personalize marketing messages, nurture customer relationships, engage new potential customers and create a community for their most loyal shoppers. But, is the investment worth it? Does social media presence have any influence on where shoppers spend their money? In the latest Retail Perceptions report, Interactions Marketing asked shoppers about their social media connections with retailers and how these connections affect purchase behaviors.

According to original research by Interactions, retailer engagement on social media is quickly becoming an expectation— 77 percent of social media users expect retailers to connect with them online. Additionally, the study also found that 42 percent of shoppers prefer to shop at retailers that engage them on social media.

To learn more ways to leverage social media that can improve the shopper experience, be sure to read this month’s “Opportunities for Retailers and CPGs” section. The research shared at the end of the survey provides valuable information on the ways you can attract new shoppers and ultimately, nurture consumer relationships.

The report is now available for download.  Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at kshort@interactionsmarketing.com.

Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.