From the cleanliness of the store to the attitudes of associates, there are plenty of aspects of the in-store experience that can lead to an increase or loss of sales and ultimately influence whether or not a shopper returns. With alternative retail options around every corner, shoppers have the option to walk out the door and across the street—or go online—when the in-store experience doesn’t meet their expectations.
In fact, according to our original research, 46% of shoppers who have unsatisfactory retail experiences don’t let the retailer know and almost a quarter of these, opt to shop at a competitor when they are unsatisfied with the cleanliness of the store, store associates, or the checkout process.
How can retailers prevent this from happening? The September Retail Perceptions report, “The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store” asked shoppers directly what elements of an in-store environment drive them to—or out of—a store, and what retailers can do to keep them coming back—even after a negative experience.
The report is now available for download. Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at firstname.lastname@example.org.
Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.
Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.
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