Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But what happens when their safeguards fail? The July Retail Perceptions report, “Retail’s Reality: Shopping Behavior After Security Breaches” gives retailers insight into changes in shopper behavior resulting from retailer security breaches.

Based on original research, our study found that 12 percent of shoppers would stop shopping at a retailer hit with a breach, while a staggering 79 percent of shoppers who do return prefer to use cash as a method of payment as opposed to using credit or debit cards. More importantly, we discovered that it is possible for retailers to regain the trust of most shoppers after data exposure, but not before coming cleanabout the incident and being specific about what changes were made to prevent it in the future.

The report is now available for download.  Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at


Retail Perceptions explores shoppers’ insights on the trends affecting retailers and manufacturers today. The report pairs Interactions’ advanced reporting and analytics system with its insights capabilities in order for retailers and manufacturers to make more informed decisions.

Founded over 25 years ago, Interactions executes approximately three million events each year. As the global leader of product demonstrations and event marketing, we are able to employ our research capabilities to better assist our customers. By providing insights into shopper behavior, we provide the tools necessary for our customers to make smarter business decisions — driving significant sales increases.

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