The next generation is here--and ready to shop. Known as Generation Z (those born on and after 1995), this is the fastest growing generation in both the workplace and the ...
Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But what happens when their safeguards fail?
A Changing Consumer Landscape
Webrooming, Showrooming, or a little of both?
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…