The Next Generation of Retail

The next generation is here--and ready to shop. Known as Generation Z (those born on and after 1995), this is the fastest growing generation in both the workplace and the ...

Featured Reports

The Next Generation of Retail

The next generation is here--and ready to shop. Known as Generation Z ...

Security Hacks and the Lasting Impact on Retailers

Security breaches in the past few years have exposed shopper data of ...

The Technology Revolution: How the Internet of Things is Changing Retail

The next evolution of technology in retail has arrived and it’s shaping ...

The Holiday Shopper: Trends to Expect This Season

As the holiday season approaches, retailers and shoppers are preparing for the ...

Does Gender Influence Shopping Behavior?

This issue of Retail Perceptions explores the shopping habits of men and ...

Social Media: Invest to Impress?

Through social media, retailers can personalize marketing messages, nurture customer relationships, engage ...

The Evolution of Payment: How Mobile Wallets are Changing Retail

In this issue of Retail Perceptions, Interactions Marketing asked shoppers about their ...

Retail Insights: The Consumer Demand for Non-Food Demonstrations

In the latest Retail Perceptions trend report from Interactions Marketing, shoppers were ...

The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store.

From the cleanliness of the store to the attitudes of associates, there ...

Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has ...

The Rise of Webrooming

A Changing Consumer Landscape Webrooming, Showrooming, or a little of both? We ...

The Power of Persuasion

Online Product Reviews and the Influence on Sales Nearly every week we’re ...

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The Holiday Shopper: Trends to Expect This Season

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Does Gender Influence Shopping Behavior?

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Social Media: Invest to Impress?

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The Evolution of Payment: How Mobile Wallets are Changing Retail

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Retail Insights: The Consumer Demand for Non-Food Demonstrations

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The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store.

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Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But what happens when their safeguards fail?

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The Rise of Webrooming

A Changing Consumer Landscape

Webrooming, Showrooming, or a little of both?

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…

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The Power of Persuasion

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